For Seven Hills School — The Critical Assets Campaign

Seven Hills, a Cincinnati Pre-K-through-12 private day school, asked us to create:

• Five 30-second television spots aimed at the families of potential applicants, based on — and illustrating — a collection of phrases developed in partnership with Crane MetaMarketing that express the school's values and approach
• A capital campaign video for the school's four-year, $17.6 million "Critical Assets Campaign," focused primarily on faculty resources, as well as financial aid  →
   

For this campaign video, Upland conducted on-camera interviews with the head of school, several parents, a teacher, and an alumna who is also a board member. We also filmed daily life at the school's multiple Cincinnati locations and wove in original music we had composed for the 30-second TV spots we'd created for admissions.

2010

For Seven Hills School — Five TV Spots for Admissions (Compilation)

Seven Hills, a Cincinnati Pre-K-through-12 private day school, asked us to create:

• Five 30-second television spots aimed at the families of potential applicants, based on — and illustrating — a collection of phrases developed in partnership with Crane MetaMarketing that express the school's values and approach  →
• A capital campaign video for the school's four-year, $17.6 million "Critical Assets Campaign," focused primarily on faculty resources, as well as financial aid
   

For these five 30-second spots, we used imagery, music, and text — but no interview material — with the aim of catching the attention of busy families who might otherwise ignore a more conventional approach on television. We filmed daily life at Seven Hills over the course of a few days and composed original music to set the mood.

2010