Hotchkiss asked Upland to create a set of videos to serve as a portrait of the school for admissions and also combat a misperception that the school's well-known high academic standards somehow made it unwelcoming or unfriendly.

So we created:

"Love It Here" — the main video, based on light-hearted direct interviews with students and teachers, deliberately ignoring the campus itself, in order to emphasize the school's warm community →
Six student vignettes for more depth about life at Hotchkiss.
One vignette featuring Head of School Malcolm McKenzie, to inspire parents' trust.

All images © David Truog