For MIT LFM/LGO — Meet LFM

MIT LFM (Massachusetts Institute of Technology Leaders for Manufacturing) is an intensive program whose graduates earn two degrees: an MBA from Sloan and an MS in Engineering from MIT.

The program has an understandably intimidating reputation which its admissions office asked Upland to help counter. So we created this light-hearted video based on informal but carefully orchestrated direct interviews with faculty and students, from which we wove together excerpts and then blended in original music.

We later produced 11 more videos for the program over the years, during which it changed its name from LFM to LGO (leaders for global operations).

2008