NAV, a venture capital firm, asked me to help them rebrand (they'd formed as a merger) and let entrepreneurs get a feel for whether NAV might be a fit for them as an investor. So I made:

Craft — an intro to the firm.
Five startup stories — each about a company NAV invested in.
Seven partner profiles — through the words of their colleagues and the entrepreneurs.

I had interviewed many venture-backed startups as a Forrester analyst, worked at several before that, and become an entrepreneur myself when I started Upland, so I understood the startup world — not just the business but the emotional undercurrents. That helped me tell their stories and made this a really engaging project to me.

This intro video, Craft, gives viewers a feeling for the drama of starting and building companies, for NAV's unique approach to investing, and for the people who make up the team. It also highlights a few entrepreneurs NAV has invested in and what they believe is unique about the firm.

2009

All images © David Truog