For Vitality — Customer Testimonial: Don Grossman

Vitality asked me to create short customer testimonials for the company's leadership to show during their speeches at healthcare industry events.

The company's focus is on technology for helping with medication management through automated reminders and refills as well as social feedback. Its main product is Glowcap — a smart pill bottle cap that detects when people open it and can send reminders to patients or  caregivers wirelessly. It also features a button that requests refills. 

 

I produced this video using excerpts from an interview I conducted with Vitality customer Don Grossman about how the Glowcap he uses has made a difference in his adherence to his medication schedule.

2010