For Westminster Fund — Athletics: Commitment, Not Compliance
Westminster, a K-12 private school in Atlanta, became one of my largest clients (both recruiting and fund-raising).
For the school's office of institutional advancement, Upland created:
- Three capital campaign main videos for a $100-million "Teaching for Tomorrow" campaign
- Twenty 1-minute teacher vignettes
for the capital campaign - Seven appeal videos for the school's seasonal appeals for gifts to the Westminster Fund →
In addition, for the school's office of admissions, Upland created a portfolio of 18 recruiting videos.
This is one of seven seasonal appeals for gifts to the Westminster Fund:
"The Courage To Try Again" — Coach Koshewa, May 2006
"Demonstrate, Don't Assert" — English teacher Frank Finsthwait, May 2006
"What Shakespeare Means To Football" — English teacher Eddie Dupriest, Dec. 2006
"Don't Be Afraid To Go Beyond" — History Teacher George Lamplugh, May 2007
"Arts: Discovery" — also used for admissions, Dec. 2007
"Athletics: Commitment, Not Compliance" — also used for admissions, May 2008 ↑
"Thank You" — gratitude for donors' gifts, Dec. 2008