For CIC — The Space

Cambridge Innovation Center (CIC) is a high-touch, serviced co-working space that occupied one floor in one building near MIT when CIC co-founder Tim Rowe asked whether I'd make CIC marketing videos in exchange for a space of my own at CIC. I said yes, moved in, and created three videos:

• Tenant Testimonials
• The Story and the Team
• The Space →

The following year, the number of CIC tenants quadrupled.

The first two videos were in a traditional style that was part of the plan but "The Space" was my improvised first foray into a more atmospheric style. It drew quite a bit of attention and attracted other clients wanting similar work, such as Ambient Devices and St. George's.

For this video, created when Upland was just over a year old, I wove interview excerpts together with atmospheric footage of CIC that I stylized by playing with transparency, motion, and speed, and composing original music to set the mood.

It was great fun and helped expand my work beyond traditional testimonials sooner than I expected when I started Upland.

2003