FOR CIC — The Story and the Team

Cambridge Innovation Center (CIC) is a high-touch, serviced co-working space that occupied one floor in one building near MIT when CIC co-founder Tim Rowe asked whether I'd make CIC marketing videos in exchange for a space of my own at CIC. I said yes, moved in, and created three videos:

• Tenant Testimonials
• The Story and the Team →
• The Space

The following year, the number of CIC tenants quadrupled.

The first two videos were in a traditional style that was part of the plan but "The Space" was my improvised first foray into a more atmospheric style. It drew quite a bit of attention and attracted other clients wanting similar work, such as Ambient Devices and St. George's.

For this video, created in Upland's first year, I interviewed CEO Tim Rowe and his core team members. While "The Space" was the entry point for most viewers and the tenant testimonials drew them next, they then naturally wanted to get a feel for the people they would be entrusting their day-to-day needs to — the CIC team.

2003