For Loomis — A Whole New World

The Loomis Chaffee School was the first of Upland's many school clients. My work for Loomis consisted of:

• A Whole New World — an overall admissions video →
• Choosing Loomis Chaffee — for Revisit Day, shown on campus
• Three teacher vignettes
• Six student vignettes

I developed the vignette format in 2004 for Loomis and then applied it at Groton, Choate, and other schools. Because they're short and come in sets, vignettes entice viewers by offering many starting points. They also show how, together, individuals create a community's culture.

For this video, I interviewed dozens of students, faculty, and staff around campus over the course of a single spring day, then edited excerpts into a compelling narrative and composed music to support the video's emotional arc and turning points. 

2010