For Loomis — Choosing Loomis Chaffee

The Loomis Chaffee School was the first of Upland's many school clients. My work for Loomis consisted of:

• A Whole New World — an overall admissions video
• Choosing Loomis Chaffee — for Revisit Day, shown on campus →
• Three teacher vignettes
• Six student vignettes

I developed the vignette format in 2004 for Loomis and then applied it at Groton, Choate, and other schools. Because they're short and come in sets, vignettes entice viewers by offering many starting points. They also show how, together, individuals create a community's culture.

The Loomis admissions office has long invited admitted students to visit campus in the spring to cement the interest that led them to apply. The school now shows this video to visiting applicants and their families assembled in an auditorium, to help the process.

2011